Most website content is written from the business's point of view, what we offer, who we are, rather than the customer's, what I need, can I trust this business. Rewriting it around your customer's real questions is usually the single biggest change you can make without touching the design at all.

This service is about the content and how it guides a visitor towards contacting you. It's usually paired with a Website build, since the two work best together, but the approach is the same either way.

Great question! We're business advisors, not techie geeks, so our process is business first. We start with a conversation about your business, your customers, and what usually convinces someone to choose you over a competitor, then we research your market and identify the questions people actually ask, what they click on and why. That allows us to build the content around real answers, not guesswork.

We'll discuss this with you as it depends on your systems and business needs. It may be to [contact us] (leads to the contact page), [call us] (click to call), [book now] or one of many options. It may be different on each page, or it may be the same. As an example, one client, a Christchurch Hairdresser, is old school and only wants phone calls, no emails. His website makes this clear on every page with either a [Call Now] or [Call to make an appointment] button.