A Website Built Around What Your Customer Wants
Most business websites are built the wrong way round: pick a template, design the colour scheme, write about the business, publish it, hope. It looks fine, yet it usually does very little.
We build websites the other way round, starting with what makes a visitor pick up the phone, and building everything else around that.
How Our Websites Are Designed & Built Differently
Simple, because confused visitors leave
A website crammed with menus, pop-ups and jargon makes a visitor work to find what they need, and most won't bother. We keep every page simple and focused, so a visitor finds what they're looking for in seconds, not minutes, instead of giving up and trying one of your competitors.
Responsive, because most of your customers are on their phone
More people search for local businesses on their phone than on a computer. A website that's hard to read, slow to load or awkward to tap through on mobile is quietly turning away most of your potential customers before they've even seen what you offer. Every site we build works properly on multiple screen sizes, whatever device someone's using.
Professional, because trust is decided in seconds
People decide whether they trust a business within seconds of landing on the website, often before reading a word. A clean, professional-looking site signals that you're established and reliable. A dated or amateurish one raises doubt, even if your work is excellent. Your website itself quietly becomes one of the reasons people choose, or don't choose, your business.
Written for your customer, not about your business
Most websites describe the business: who we are, what we offer, our mission. Customers don't care, they want to know if you can solve their specific problem, and why you're a better choice than the next search result. We write every page around your customer's questions, not your business's history, because that's what actually gets them to enquire.
Built for SEO, so search engines can find you
A website only helps you if people can find it. We structure every page, its headings, its content, its technical set-up, so Google and other search engines understand exactly what you do and where you do it, and rank you accordingly. That's ongoing visibility that costs nothing extra once it's built in properly.
Built for GEO, so AI tools recommend you too
More people are now asking AI tools for local recommendations instead of typing into Google. These tools favour clear, well-structured, factual content over vague marketing language. We write and structure your site so it's easy for AI tools to understand and recommend, not just traditional search engines, so you stay visible as the way people search keeps changing.
Clear calls to action, so interested visitors don't get lost
A visitor who's decided they like what they see still needs to know exactly what to do next. Every page we build has an obvious next step, call, message, book or enquire, so interest turns into contact instead of a tab quietly closed and forgotten.
Not a cookie-cutter template
This isn't a template with your logo dropped in. Every website is built around your specific business, your customers and your location, because a generic site gets generic results. There are things the customer expects, like clicking on the logo will always go to the home page, but then there are things that designers like that customers hate. Huge images taking up the entire home page so that the customer has to scroll before they get to anything useful is the obvious example. If the website doesn't tell the visitor that they're in the right place within seconds, don't be surprised if they leave.
Add Functionality only where it improves conversions
There are so many things you can add to your website, blogs, newsletters, rolling banners, videos, but... the most important question is "do they help convert a customer or not"? We add the only the functionality you need. Sometimes, it may even be something you've not thought of, such as a downloadable brochure or webinar funnel, we'll be guided by your customers and budget.
We know we're not the right fit for everyone!
Before we get started let's check if we're the right website company for your needs as we wouldn't want to waste your time or ours. We're not for you if you're looking for a cheap cookie-cutter template website solution or you're a new business just starting up, or you're just looking for an online brochure. We can do those, but we really don't want to! That's the joy of being a business owner, we get to pick who we want to work with.
STILL NOT SURE?
Frequently Asked Questions
Question 1: Will it work well on mobile?
Yes, every website is responsive, that means it responds differently to the size of the screen. It's built to work properly on phones and tablets first, since that's where most of your visitors will be. Check out this site on a phone and a laptop to see what we mean.
Question 2: Do I need Get Found or Get Customers services to get a website?
No, your website stands on its own, although it's usually paired with Get Found so people can actually find it, and its content follows the same customer-first approach as Get Customers either way.
Question 3: How do you know what content to put in the website?
Designing the site layout, visitor sales path, CTAs and content are done after we understand how your business operates and who you're competing against. We'll pick your brains so we have details like your opening hours, ideal customer, most profitable product etc. We'll give you a list of things we need such as your logo, brand colours and product photos. We'll also research your industry and customer needs, then, we'll design the layout and write the content.
Question 4: How is this different from a cheap template website?
A template site is built once and reused for hundreds of businesses, with your details swapped in. It is not designed for your business needs or your customer flow. Our websites are built around your specific business and customers and what it takes to make them choose you. The content is written specifically for you, the search engines and AI search. No cheap template based web companies do that.
Contact:
Find My Business, Hampden, Otago,
New Zealand, 9410.
Tel: +64 (3) 669 0326
Office Hours:
Mon to Wed: 10am – 6pm
Thurs: 1pm - 9pm
Fri: 10am - 6pm
Sat - Sun: Closed
Quick Links:
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